Secure paper, physical media, and devices. Business executives often ask how to manage confidential information. Experts agree on the key first step: Factor it into the decisionmaking in every department of your business — personnel, sales, accounting, information technology, etc.
The statistics are grim. An even more microscopic group, just 0. In other words, most businesses start small and stay there. So I studied the companies who had done it to learn their lessons. Developing a Growth Strategy: Intensive Growth Part of getting from A to B, then, is to put together a growth strategy that, McFarland says, "brings you the most results from the least amount of risk and effort.
The bottom line for small businesses, especially start-ups, is to focus on those strategies that are at the lowest rungs of the ladder and then gradually move your way up as needed. As you go about developing your growth strategy, you should first consider the lower rungs of what are known as Intensive Growth Strategies.
Each new rung brings more opportunities for fast growth, but also more risk. The least risky growth strategy for any business is to simply sell more of its current product to its current customers—a strategy perfected by large consumer goods companies, says McFarland.
Think of how you might buy a six-pack of beverages, then a pack, and then a case. Finding new ways for your customers to use your product—like turning baking soda into a deodorizer for your refrigerator—is another form of market penetration.
The next rung up the ladder is to devise a way to sell more of your current product to an adjacent market—offering your product or service to customers in another city or state, for example.
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McFarland points out that many of the great fast-growing companies of the past few decades relied on Market Development as their main growth strategy. For example, Express Personnel now called Express Employment Professionalsa staffing business that began in Oklahoma City quickly opened offices around the country via a franchising model.
Eventually, the company offered employment staffing services in some different locations, and the company became the fifth-largest staffing business in the U.
This growth strategy involves pursuing customers in a different way such as, for example, selling your products online.
When Apple added its retail division, it was also adopting an Alternative Channel strategy. Using the Internet as a means for your customers to access your products or services in a new way, such as by adopting a rental model or software as a service, is another Alternative Channel strategy.
A classic strategy, it involves developing new products to sell to your existing customers as well as to new ones. If you have a choice, you would ideally like to sell your new products to existing customers.
New Products for New Customers. Sometimes, market conditions dictate that you must create new products for new customers, as Polaristhe recreational vehicle manufacturer in Minneapolis found out.A business plan is a written description of your business's future, a document that tells what you plan to do and how you plan to do it.
If you jot down a paragraph on the back of an envelope describing your business strategy, you've . There are seven major sections of a business plan, and each one is a complex document.
Read this selection from our business plan tutorial to fully understand these components. In its simplest form, a business plan is a guide—a roadmap for your business that outlines goals and details how you plan to achieve those goals. If you’ve ever thought about starting a business and written down a few ideas about your business strategy on the back of a napkin, you’ve written a.
The Johns Hopkins Business Plan Development Guide. THE CHALLENGE. New business planning documents are often presented to senior executives and board members in a variety of formats.
Sometimes, vital information and supporting details are missing or not readily found, requiring reworking of the plan. Both leadership’s and petitioner’s time is . We write Business Plans that raise capital for new and growing ventures.
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If you jot down a paragraph on the back of an envelope describing your business strategy, you've written a plan, or at least the germ of a plan. Business plans are inherently strategic.